Entertainment X Tracks Forums.

Why Now?

Two years of pandemic reinforced the power of brands and brand extensions and saw double digit growth in many licensed categories in particular: entertainment franchises, food and beverage, toys, gaming, and brand collabs as consumers sought comfort in the familiar.

According to the latest industry research, Consumer Products licensing now represents $340 billion of retail sales. with fully 64% of that in the U.S. marketplace.

The business of licensing is very much relationship driven, as licensing IP is based on trust. There is pent up demand for Face-to-Face Events that include higher level education on fast moving trends and networking . The business is moving rapidly and a once a year gathering is simply not enough. Taking lessons from the major Hollywood Studios, X Tracks Licensing Forums will provide the licensing business with more frequent events to assist in the buying process.